Chemicals
From 50 individual systems to one platform for brands, markets and customers.
A multi-year platform program worth several million euros: we moved the digital presence of an international chemicals group onto a shared enterprise platform and extended it with customer data, analytics and a customer portal.
- systems consolidated onto one platform
- 50
- business units
- 10+
- downtime in production
- 0
- development partner
- since 2022
- Challenge
- More than ten business units ran around 50 websites on partly proprietary content management systems. There were no shared standards, little reuse and no consistent view of the customer.
- Solution
- Consolidation of all sites on Adobe Experience Manager as a Cloud Service with a shared component library. Connection of Adobe Experience Platform with Real-Time CDP and Customer Journey Analytics, integration of the PIM and a product search based on Elasticsearch. In addition, a customer portal on AEM as a Cloud Service with a custom OAuth 2.0 implementation for authentication and authorization, connected via API gateways and backend services.
- Outcome
- One central presence with a consistent presentation of products, news and services, a protected area for customers and a shared data foundation on which marketing can measure customer journeys and target content precisely.
Technologies
- AEM as a Cloud Service
- Adobe Real-Time CDP
- Customer Journey Analytics
- OAuth 2.0
- PIM integration
- Elasticsearch
- API gateways